Superbowl Sunday is many things to many people. It is the second largest eating event of the year (first prize goes to Thanksgiving) for Americans — a great thing for chip-makers like Frito-Lay. It is the most watched television event of the year — a great thing for the ABC network which produced the game this year. It is a giant captive audience for commercials — a great thing for companies that want to blow that huge advertising budget.
Here are my awards for the commercials (most of which can be found on Google Video here):
Best Musical Commercial: Ford Escape Hybrid – Kermit Says It Is Easy Being Green (I love Kermit the Frog)
WTF: Go Daddy (They want to you to log on to their site to find out that they sell domain names)
Best Beer Commercial: Michelob Amber: Touch Football (As manly as it gets?)
Most Non-Male Oriented: Dove’s Campaign for Real Beauty (Men all over the U.S. had to put up with a little heart tugging)
Slap in the Face for Employees: United Airlines: Dragon ($5 Million for one minute when the company just came out of backruptcy?…even if it is a well conceived ad)
My favorite Ameriquest commercials (“Quick to Judge”) cannot be found on Google Video. But here is a good one from FedEx (hint I would be the one saying “not my problem”):