Facebook Burnout? I Think Not

I again made Two Cents in the San Francisco Chronicle, page A13. I answered the question: Are you burned out on online networking? It’s a young lookin’ crowd that I’m compared to for answers. It’s interesting that the only two self-identified college students of the six that answered also were the only two that essentially said that they approve of and use the online networking site Facebook. It’s an essential part of college life but not high school life? I think it has to do with the size of college and number of people you come into contact with. High school is smaller (althought there are some high schools bigger than my college) and you need to keep in touch with less people. College adds 100+ close contacts to a pool of 100+ high school friends plus a couple dozen elementary/middle school friends  Facebook does wonders for being the “social utility” (more like an online directory) for keeping in contact with all these people. College also allows for social activities to permeate into the living situation so that Facebook becomes an organizer and recorder of those activities that might be more strictly planned for students in high school. Clearly, Facebook is better suited for college students (as was the original intention of Facebook) and that is perhaps why college students see less burnout of that particular online network.


4 thoughts on “Facebook Burnout? I Think Not”

  1. ‘Burnout’ is the last thing I’ve heard anyone mention when ‘issues’ about facebook are discussed among High Schoolers, interestingly. I won’t launch into a description of the various unaddressed problems people bring up, but there are lots which I think apply for college, too. A topic for another time, I think. I spent a fair amount of time yesterday chewing out Robert Young on GigaOM for talking about Facebook as a business proposition without thinking about its only real useful commodity: users.

    the college market in the usa is mostly saturated, I know, but new college students are minted all the time. my question is, how many college students continue to use fb after they graduate and to what extent?

    I see very different FB uptake rates at different high schools, actually, which is also interesting.

  2. I see college grads use FB but not nearly to the extent as they did in college. Their profiles become more static. They take down those drunken pictures and they expect FB simply to be a place to look up old friends when visiting a certain location on vacation. Facebook lacks the features to move into the decentralized social organizer niche outside college. Sites like Yelp.com and Evite as well as specialty blogs do a much better job a uniting the 20-something graduate crowd as a whole. FB could really move in that direction, though, if they are looking to target that audience.

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