中国味儿:Nutri-Express

I visited the China’s beverage bottling giant Wahaha’s plant in Hangzhou a few months back and saw lots of how they bottled water. But the secrets to Nutri-Express were kept under lock and key. How on earth did they convince Chinese people to drink a room-temp, white-as-snow liquid that is made out of the powered milk? Go to a Chinese banquet and you’ll find Nutri-Express has somehow replaced the bubbling Sprite and golden-cider-esque liquid on the table. While no one can displace King Coke, Nutri-Express has made serious inroads.

So is Nutri-Express a health drink? Well sort of. Wahaha calls it “a perfect combination of fruit juice and milk.” It’s packed with all kinds of vitamins that Chinese people used to get from eating fruit and now don’t get because they are making a few too many trips to their local KFC. But I guess it’s about as close to Glaceau’s VitaminWater as we get in the Middle Kingdom.

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2 thoughts on “中国味儿:Nutri-Express”

  1. Chinese snacks and drinks are awesome. Wahaha has been around way too long, know way too many secrets of getting your tastebuds to go crazy. I still remember when I was 3 and had gone through an entire box of Wahaha energy drinks while my mother was napping. (She had explicitly told me to only drink one a day.) Oh, crazy asian-ness.

  2. Ha, I’m scared of any milk look-alike liquid because of my experiences with cod liver oil as a kid. Furthermore, with the name “Nutri-Express,” it reminds me of the articles I’ve read on “Nutraloaf”–an all-in-one day’s worth of vitamins, minerals, and supplements for bad prisoners.

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