The Best Leader is the First Follower

My job is to think about how Middlebury College approaches this:

Middlebury, and many other great educational institutions, are all about leaders. That’s how you get in — show leadership. But once you’re here, too many try to bypass others in their attempt at glory. Why contribute to a pre-existing student organization when you can be the president of a new one, AND put that on your resume. We don’t have a culture of collaboration or of being that first follower.

How do we reward following when we’re told to reward leadership?