Color wheel

This is from Kickstarter — they tell you the areas you have funded and those which you have not (clearly, I have not). It’s a fun and subtle way to get users to think broadly about participation. I might not want to fund a project in fashion, but I am far more likely to when presented with a colorful and clear graphic like this. It’s a game without being an explicit game — can you fill the entire “pie”?

Effective.

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